How We Work

  • Colleagues Walking Together Through Modern Office

At H/Advisors Abernathy, our approach is different from that of most public relations firms, and we believe it produces better results. Here are the guiding principles we employ in each of our engagements:

Highly customized
One size does not fit all: no two situations are ever quite the same. Specific communications plans, proposals and solutions must be crafted based on substantial firsthand knowledge of individual situations. We pride ourselves on getting to know our clients and the specifics of their situations before offering advice that addresses their unique needs. We base our recommendations on research, data and experience, and we favor straight talk over clichés and spin.

Our goal is always to facilitate the best business outcome for our clients. This could demand an intense, high-profile media campaign or a very public contest with a dissident shareholder and other times might require a more measured approach to public engagement. Communications activities mean nothing if they don’t help our clients achieve their business objectives.

Built for flexibility
Our small teams are led by senior executives who are not only experienced in the work required but also in collaborating with other professional advisors, such as legal and financial. We are a 24/7 operation and are able to scale teams up or down depending on the level of service needed at any given time.

True client partnerships
Our many longstanding relationships with clients, some of which extend more than a few decades, demonstrate that we view all our assignments as partnerships with both our clients and other advisors. Our client relationships are the lifeblood of our business, and all our efforts are directed toward helping our clients overcome challenges, seize opportunities and achieve success.

Discretion is our watchword
We work with clients every day on confidential, sensitive matters that could affect their relationships with investors, consumers, employees and other key stakeholders, and consequently impact their ability to conduct their business. We bring discretion to each and every one of our client engagements.