Carl Folta

Senior Counselor

Carl Folta 445

Carl Folta provides strategic communications counsel to companies and senior executives, drawing on his more than thirty-five years of leadership in the communications field, with particular expertise in the media and entertainment industries. He has a broad range of experience in high-stakes, high profile engagements involving financial communication and reputational challenges, including mergers and acquisitions, transactions, crisis communication, litigation and trial support, reputational management, corporate governance disputes and financial and investor relations programs.

Prior to joining H/Advisors Abernathy, Carl headed global corporate communications for the media company Viacom Inc, from 1994 to 2016, serving the company’s chief public relations strategist and spokesperson and responsible for the company’s philanthropic and corporate social responsibility programs, as well as overall communication activities. He joined Viacom following the company’s acquisition of Paramount Communications Inc. (formerly Gulf+Western Industries, Inc.), where he held various communications roles of increasing responsibility since 1984. He began his career at Ruder & Finn, a leading independent PR firm, in 1979.


Representative Experience

• Scholastic Corporation on financial communications advisory and crisis counsel

• IMAX Corporation on communications and investor relations

• Lionsgate Entertainment on financial communications

• The Big3 Basketball League on its bid for Fox Regional Sports Networks

• Olympic Eagle on litigation support and media relations

• Gibson Brands on its bankruptcy emergence and leadership transition

• The creators of the popular TV series The Walking Dead for litigation support and media relations



Boston University, B.A. in Communication; Recipient of the school’s Distinguished Alumni Award in 1998


Memberships and Affiliations

• New York University, Adjunct Professor of Communication​

• Literacy, Inc., Director and former Board Chair​

• Martha’s Vineyard Community Services, Board of Directors​

• St. Patrick’s Cathedral, New York City, Board of Trustees​

• Get Schooled, Director, Former Board Chair and Founder​

• Staying Alive Foundation, Board of Advisors