Today, more than half of Fortune 100 CEOs are on either LinkedIn or Twitter, with many using their digital platforms daily to manage their
reputation, connect with employees, blunt shareholder criticism and showcase their leadership style. In this report, H/Advisors Abernathy Digital team explored how digital media is helping executives protect, develop and enhance their reputations while also offering thoughts on how leaders can invest the time and resources necessary to make digital media worth more than just likes, comments, followers and shares.