We design, implement and advise on communications programs to protect our clients’ reputations and advance their strategic initiatives.
We favor simple, clear and memorable messages that speak directly to the audiences that matter most. Abernathy offers the full suite of communications services, from media engagement and thought leadership to presentation training and corporate communication audits.
We counsel clients on building and managing an organization’s media presence and provide direct media representation when useful to our clients. Our work leverages deep relationships with the most influential reporters and editors, as well as our knowledge of how to build an enduring public profile.
We also help clients assess and manage their digital profiles, including benchmarking against peers, engaging strategically so that their social media activities are consistent with and advance their narratives and actively monitoring the digital media landscape.
In today’s digital environment, cyber incidents are inevitable for many companies and often accompanied by far-reaching financial and reputational impacts. Our team understands the importance of effective responses and clear communications during a cyber crisis, whether a crippling ransomware attack or devastating data breach. Having advised clients of all sizes across industries on high-stakes incidents, we know that there is no one-size-fits-all playbook. That’s why we deliver nuanced strategies tailored to unique circumstances and business objectives.
Our cyber security and data privacy capabilities reflect a 360-degree approach to the many layered, real-time demands of an incident: on-point messaging that allays concerns and strengthens trust, alignment with legal strategy, fulfilment of regulatory requirements, sensitivity to stakeholder needs and concerns and tactical engagement with media. With deep experience across law, public affairs, government and media, our expertise allows client teams to focus on day-to-day operations, while we tackle critical communications needs, from the discovery of an incident to 24/7 responses to new developments, and eventually through the company’s return to normalcy.
Whether responding to a cyber crisis or planning and training for a potential incident, when the stakes are high and leadership is tested, we deliver strategic counsel that protects our clients’ interests and reputations.
