H/Advisors Abernathy has conducted a comprehensive analysis of prominent social media accounts, including Fortune 100 CEOs, policymakers and influential business leaders, to understand their content, channel management, and engagement strategies.

The highly dynamic digital landscape is reshaping CEO communications and strengthening leaders’ commitment to social media:

• 67% of Fortune 100 CEOs have claimed a social media profile in 2025.
• Of those, 71% posted at least once per month, which means a 47% increase from 2024.
• Nearly 8 out of 10 CEOs in the U.S. have at least half of their peers active on social media.
• CEOs continued to grow their social media connections among key stakeholders, engagement rates increased by 19%.
• Peers, investors and policy leaders are the three most engaged audiences following CEOs on social media.