H/Advisors Abernathy has conducted a comprehensive analysis of social media activity among prominent Fortune 100 CEOs and other influential business leaders to understand how executives are engaging investors in today’s digital-first environment. Our research shows that CEOs are no longer using social media solely to build visibility; they are increasingly shaping investor understanding and confidence during high-stakes, market-moving moments.

H/Advisors Abernathy Digital Report 2025: Investors Edition found that:

• One in three people following CEOs on social media publicly identifies as an investor: This signals that executive channels have become a direct line to the market during moments of heightened scrutiny.
• Major announcements perform better when they come from the CEO: M&A announcements shared by CEOs consistently earn stronger engagement than those posted by corporate channels, underscoring the value of leadership, clarity, and a human voice during pivotal moments.
• Investors are the most engaged audience following CEOs: Compared to other followers, investors are the most likely to engage with and amplify CEO content, making them active participants in shaping market conversations.